Privacy policy

Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it has no consequences. This only applies if no other information is provided in the following processing operations.

“Personal data” means any information relating to an identified or identifiable natural person.

Server log files

You can visit our website without providing any personal information. Every time you access our website, usage data is transmitted by your Internet browser and stored in log data (server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the amount of data transferred and the requesting provider. This data is used exclusively to ensure the trouble-free operation of our website and to improve our offer. It is not possible to assign this data to a specific person.

Collection and processing when using the contact form

When you use the contact form, we only collect your personal data (name, e-mail address, message text) to the extent that you have provided. The data processing serves the purpose of establishing contact. By sending your message, you consent to the processing of the transmitted data. Processing is carried out on the basis of Art. 6 (1) lit. a GDPR with your consent.
You can withdraw your consent at any time by notifying us without affecting the lawfulness of processing based on consent before its withdrawal. We will only use your email address to process your request. Your data will then be deleted unless you have consented to further processing and use.

Use of Google reCAPTCHA

We use the reCAPTCHA service of Google Inc (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website. The query serves the purpose of distinguishing whether the input is made by a human or by automated, machine processing. The query includes sending the IP address and any other data required by Google for the reCAPTCHA service to Google. For this purpose, your input is transmitted to Google and used there. However, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Google will use this information on behalf of the operator of this website to evaluate your use of this service. The IP address transmitted by your browser as part of reCaptcha will not be merged with other Google data. Your data may also be transmitted to the USA. An adequacy decision of the European Commission, the “Privacy Shield”, is in place for data transfers to the USA. Google participates in the “Privacy Shield” and has submitted to the requirements. By activating the query, you consent to the processing of your data. The processing takes place on the basis of Art. 6 (1) lit. a GDPR with your consent. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

You can find more information about Google reCAPTCHA and the associated privacy policy at:

https://www.google.com/privacy/ads/

Customer account

When you open a customer account, we collect your personal data to the extent specified there. The purpose of data processing is to improve your shopping experience and simplify order processing. The processing is carried out on the basis of Art. 6 (1) lit. a GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent until revocation. Your customer account will then be deleted.

Data collection when writing a comment

When you comment on an article or a contribution, we only collect your personal data (name, e-mail address, comment text) to the extent that you have provided. The processing serves the purpose of enabling commenting and displaying comments. By submitting the comment, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 (1) lit. a GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent until revocation. Your personal data will then be deleted.

If your comment is published, the name and e-mail address you provide will be published.

In addition, when you submit a comment, your IP address is stored for the purpose of preventing misuse of the comment function and ensuring the security of our information technology systems. By submitting the comment, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 (1) lit. a GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent until revocation. Your IP address will then be deleted.

Collection, processing and use of personal data for orders

When you place an order, we collect and use your personal data only to the extent necessary to fulfill and process your order and to process your inquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide the data means that no contract can be concluded. The processing is carried out on the basis of Art. 6 (1) lit. b GDPR and is necessary for the performance of a contract with you. Your data will not be passed on to third parties without your express consent. The only exceptions to this are our service partners that we need to process the contractual relationship or service providers that we use as part of order processing. In addition to the recipients named in the respective clauses of this privacy policy, these are, for example, recipients of the following categories Shipping service providers, payment service providers, merchandise management service providers, service providers for order processing, web hosts, IT service providers and dropshipping retailers. In all cases, we strictly observe the legal requirements. The scope of data transmission is kept to a minimum.

Buyer seal rating system

On our website, we use the buyer’s seal rating system of Händlerbund Management AG (Torgauer Straße 233 B, 04347 Leipzig). After placing your order, we would like to ask you to rate and comment on your purchase from us. For this purpose, we will contact you as part of the contract processing, whereby we use the technical system of the provider of the buyer’s seal evaluation tool as part of order processing. The processing is carried out on the basis of Art. 6 (1) lit. f GDPR from the legitimate interest in truthful, verified evaluations of our services. You have the right, for reasons arising from your particular situation, to object to this processing of your personal data based on Art. 6 (1) lit. f GDPR at any time by notifying us. Your e-mail address will only be used for this purpose and in particular not for further advertising and will not be passed on to other third parties. The personal data stored in this context in the technical system of the buyer’s seal evaluation tool will be deleted 3 months after the delivery of goods recorded for evaluation.

Use of the e-mail address for sending newsletters

We use your e-mail address independently of the contract processing exclusively for our own advertising purposes for sending newsletters, provided you have expressly consented to this. The processing is carried out on the basis of Art. 6 (1) lit. a GDPR with your consent. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal. You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the mailing list.

Use of the e-mail address for sending direct advertising

We use your e-mail address, which we have received as part of the sale of a product or service, for the electronic transmission of advertising for our own goods or services that are similar to those that you have already purchased from us, unless you have objected to this use. The provision of the e-mail address is necessary for the conclusion of the contract. Failure to provide it means that no contract can be concluded. The processing is carried out on the basis of Art. 6 (1) lit. f GDPR from the legitimate interest in direct advertising. You can object to this use of your email address at any time by notifying us. The contact details for exercising your objection can be found in the legal notice. You can also use the link provided for this purpose in the advertising email. This will not incur any costs other than the transmission costs according to the basic rates.

Forwarding the e-mail address to shipping companies for information on the shipping status

We will pass on your e-mail address to the transport company as part of the contract processing if you have expressly consented to this during the ordering process. The purpose of forwarding is to inform you by e-mail about the shipping status. The processing is carried out on the basis of Art. 6 (1) lit. a GDPR with your consent. You can withdraw your consent at any time by notifying us or the transport company without affecting the lawfulness of processing based on consent before its withdrawal.

Use of an external merchandise management system

We use a merchandise management system for contract processing as part of order processing. For this purpose, your personal data collected as part of the order will be transmitted to
VIISON GmbH, Goebelstr. 21, 64293 Darmstadt, Germany
.

Use of PayPal

All PayPal transactions are subject to the PayPal privacy policy. This can be found at

https://www.paypal.com/de/webapps/mpp/ua/privacy-prev?locale.x=de_DE

Cookies

Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on the user’s computer system. When a user accesses a website, a cookie may be stored on the user’s operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again. We use cookies for the purpose of making our website more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these it is necessary that the browser is recognized even after a page change.

We also use cookies on our website for the purpose of enabling an analysis of the surfing behavior of our site visitors.

Furthermore, we use cookies for the purpose of subsequently addressing site visitors on other websites with targeted, interest-related advertising.

The processing is carried out on the basis of Section 15 (3) TMG and Art. 6 (1) lit. f GDPR for the legitimate interest in the above-mentioned purposes.
The data collected from you in this way is pseudonymized by technical precautions. It is therefore no longer possible to assign the data to your person. The data is not stored together with your other personal data.

You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Art. 6 (1) f GDPR.
Cookies are stored on your computer. You therefore have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can prevent the storage of cookies and the transmission of the data they contain. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to use all the functions of this website to their full extent.

You can find out how to manage (including deactivating) cookies in the most important browsers under the following links:
Chrome Browser: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies

Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Use of Google Analytics

We use the web analysis service Google Analytics from Google Inc. on our website (1600 Amphitheatre

Parkway, Mountain View, CA 94043, USA; “Google”). The purpose of data processing is to analyze this website and its visitors. On behalf of the operator of this website, Google will use the information obtained for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Google Analytics uses cookies to help the website analyze how users use the site. The information generated by the cookies about your use of this website is usually transmitted to a Google server in the USA and stored there. IP anonymization is activated on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Your data may be transmitted to the USA. An adequacy decision by the European Commission is in place for data transfers to the USA. The processing is carried out on the basis of Art. 6 (1) lit. f GDPR from the legitimate interest in the needs-based and targeted design of the website. You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Art. 6 (1) f GDPR.
You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software; however, please note that if you do this, you may not be able to use all the functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link [ https://tools.google.com/dlpage/gaoptout?hl=de]. You can set an opt-out cookie to prevent Google Analytics from collecting data across all devices. Opt-out cookies prevent the future collection of your data when you visit this website. You must opt out on all systems and devices used for this to be fully effective. If you click here, the opt-out cookie will be set: Deactivate Google Analytics.
You can find more information on terms of use and data protection at https://www.google.com/analytics/terms/de.html or at https://www.google.de/intl/de/policies/.

Use of the remarketing or “similar target groups” function of Google Inc.

We use the remarketing or “similar target groups” function of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website. This function serves the purpose of analyzing visitor behavior and visitor interests.
Google uses cookies to carry out the analysis of website usage, which forms the basis for the creation of interest-based advertisements. Cookies are used to record visits to the website and anonymized data on the use of the website. No personal data of visitors to the website is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously accessed product and information areas.

Your data may also be transferred to the USA. An adequacy decision by the European Commission is in place for data transfers to the USA.
The processing is carried out on the basis of Art. 6 (1) lit. f GDPR for the legitimate interest of providing visitors with the best possible service.

of the website with targeted advertising by displaying personalized, interest-based ads to visitors to the provider’s website when they visit other websites in the Google Display Network.
You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is based on Art. 6 (1) f GDPR.

You can permanently deactivate the use of cookies by Google by following the following link and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de
Alternatively, you can deactivate the use of cookies by third-party providers by visiting the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the further information on opt-out mentioned there.

You can find more information about Google Remarketing and the associated privacy policy at:

https://www.google.com/privacy/ads/

Use of Google Adwords conversion tracking

We use the online advertising program “Google AdWords” on our website and in this context conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service of Google Inc (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). When you click on an advertisement placed by Google, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you have clicked on the ad and have been redirected to this page. Each Google AdWords customer receives a different cookie. It is therefore not possible for cookies to be tracked via the websites of AdWords customers.

The information collected with the help of the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified. The processing is carried out on the basis of Art. 6 (1) lit. f GDPR out of the legitimate interest in targeted advertising and the analysis of the impact and efficiency of this advertising.
You have the right to object to this processing of personal data concerning you based on Art. 6 (1) f GDPR at any time for reasons arising from your particular situation.
To do this, you can prevent the storage of cookies by selecting the appropriate technical settings in your browser software. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You will then not be included in the conversion tracking statistics.
Furthermore, you can deactivate personalized advertising for you in the settings for advertising on Google. You can find instructions on how to do this at https://support.google.com/ads/answer/2662922?hl=de. You can also deactivate the use of cookies by third-party providers by accessing the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the further information on opt-out mentioned there.

Further information and Google’s privacy policy can be found at:

https://www.google.de/policies/privacy/

Use of Google AdSense

We use the AdSense function of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website.
This function serves the purpose of renting advertising space on the website and targeting visitors to the website with interest-based advertising.

This function is used to display personalized, interest-based advertisements from the Google Display Network to visitors to the provider’s website. Google uses cookies that enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Google may transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.

The processing is carried out on the basis of Art. 6 (1) lit. f GDPR for the legitimate interest in the above-mentioned purpose.
You have the right to object to this processing of personal data concerning you based on Art. 6 (1) f GDPR at any time for reasons arising from your particular situation.

You can permanently deactivate the use of cookies by Google by following the following link and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de.
Furthermore, you can deactivate the use of cookies by third-party providers by visiting the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the further information on opt-out mentioned there.

You can also prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent.
You can find more information and Google’s privacy policy at: https://www.google.com/policies/technologies/ads/, https://www.google.de/policies/privacy/

Use of the LiveZilla live chat system

We use the chat system of LiveZilla GmbH (Byk-Gulden-Straße 18, 78224 Singen, Germany) on our website.
The system serves the purpose of communication between you and us as the provider. Data is also collected and stored for marketing and optimization purposes. This data can be used to create user profiles under a pseudonym.

Cookies can be used for this purpose. Cookies make it possible to recognize the Internet browser. The data collected with LiveZilla technologies will not be used to personally identify the visitor to this website without the separately granted consent of the person concerned and will not be merged with personal data about the bearer of the pseudonym.
The processing is carried out on the basis of Art. 6 (1) f) GDPR from the legitimate interest in direct customer communication and in the needs-based design of the website. You have the right to

You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Art. 6 (1) f GDPR.
You can exercise your right to object by preventing the storage of cookies by selecting the appropriate settings in your browser software. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent.

Use of social plug-ins by means of the “2-click solution”

We use social network plug-ins on our website by means of the “2-click solution”. This means that no connections to the servers of the social networks are established without your express consent and consequently no data is transmitted.
With the standard integration of plug-ins, a link is established between your computer and the servers of the social network provider when you access the pages of our website that contain such a plug-in and the plug-in is displayed on the page by notifying your browser. Both your IP address and the information about which of our pages you have visited are transmitted to the provider servers. This applies regardless of whether you are registered or logged in to the social network. Transmission also takes place for users who are not registered or not logged in. If you are also logged into the Facebook social network, this information will be assigned to your personal user account. When using the plug-in functions (e.g. by clicking the button), this information is also assigned to your user account, which you can only prevent by logging out before using the plug-in. To ensure that you retain control over your data, we have decided to initially deactivate the corresponding button. You can recognize this by the greyed-out button. Without your express consent – in the form of activating the button – no link to the social network server will be established and consequently no data will be transmitted.

Only when you activate the button will it become active (highlighted in color) and a direct connection to the servers of the social network will be established.
By activating it, you give your consent to the transfer of your data to the respective provider of the social network. Among other things, your IP address and information about which of our pages you have visited will be transmitted. If you are connected to one or more of your social network accounts at the same time, the information collected will also be assigned to your corresponding profiles. You can only prevent this assignment by logging out of your user accounts with the social networks before visiting our website and before activating the buttons.

The social networks listed below are integrated using the “2-click function”. For more information on the scope and purpose of the collection and use of data as well as your rights in this regard and options for protecting your privacy, please refer to the linked data protection notices of the providers.

Google+ of Google Inc. (1600 Amphitheatre Parkway, Mountain View, California, 94043 USA)

https://www.google.com/intl/de/+/policy/+1button.html

Facebook of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA)

https://www.facebook.com/policy.php
Twitter of Twitter Inc. (795 Folsom St., Suite 600, San Francisco, CA 94107, USA) https://twitter.com/privacy

Pinterest of Pinterest Inc. (635 High Street, Palo Alto, CA, 94301, USA)

https://about.pinterest.com/de/privacy-policy

Instagram of Instagram LLC. (1601 Willow Road, Menlo Park, CA 94025, USA)

https://help.instagram.com/155833707900388
Xing of XING SE (Dammtorstraße 30, 20354 Hamburg) https://www.xing.com/privacy

Use of YouTube

On our website, we use the function for embedding YouTube videos from YouTube LLC. (901 Cherry Ave., San Bruno, CA 94066, USA; “YouTube”).
YouTube is a company affiliated with Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).

The function displays videos stored on YouTube in an iFrame on the website. The “Extended data protection mode” option is activated. This means that YouTube does not store any information about visitors to the website. Only when you watch a video is information about it transmitted to YouTube and stored there.
You can find more information about the collection and use of data by YouTube and Google, your rights in this regard and options for protecting your privacy in YouTube’s privacy policy (https://www.youtube.com/t/privacy).

Use of GoogleMaps

We use the function for embedding GoogleMaps maps from Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website.
This function enables the visual display of geographical information and interactive maps. Google also collects, processes and uses the data of visitors to the pages when they access the pages in which GoogleMaps maps are integrated. Further information on the collection and use of data by Google can be found in Google’s privacy policy at https://www.google.com/privacypolicy.html. There you also have the option of changing your settings in the data protection center so that you can manage and protect your data processed by Google. Your data may also be transferred to the USA. The European Commission has issued an adequacy decision for data transfers to the USA.

You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Art. 6 (1) f GDPR.
To do so, you must deactivate the JavaScript application in your browser. However, we would like to point out that in this case you may not be able to use all functions of this website, such as the interactive map display, to their full extent.

Duration of storage

After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, then in accordance with statutory retention periods, in particular under tax and commercial law, and then deleted after this period has expired, unless you have consented to further processing and use.

Rights of the data subject

If the legal requirements are met, you have the following rights under Art. 15 to 20 GDPR: right of access, right to rectification, right to erasure, right to restriction of processing, right to data portability.
You also have the right to object to processing based on Art. 6 (1) f GDPR and to processing for the purposes of direct marketing in accordance with Art. 21 (1) GDPR.

Please contact us if you wish. You will find the contact details in our imprint.

Right to lodge a complaint with the supervisory authority

In accordance with Art. 77 GDPR, you have the right to lodge a complaint with the supervisory authority if you believe that your personal data is being processed unlawfully.

last update: 25.04.2018

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